The Israeli government recently allotted nearly $26 million in this
year’s budget to combat what it sees as worldwide efforts to “delegitimize”
the Jewish state’s right to exist. Some of the funds are earmarked for
Israeli tech companies, many of them headed by former military intelligence
officers, for digital initiatives aimed at gathering intelligence on
activist groups and countering their efforts.

Vaknin-Gil, the director general of Israel’s Ministry for Strategic
Affairs and Public Diplomacy [hasbara] said her ministry is encouraging
initiatives to expose the funding and curb the activities of anti-Israel
activists, as well as campaigns to “flood the Internet” with
content that puts a positive face on Israel. She said some of these
actions will not be publicly identified with the government.

Covertly, Israel prepares to fight boycott activists online | AP News