Adalah-NY: The New York Campaign for the Boycott of Israel and the New York chapter of Artists Against Apartheid announced the boycott in an open letter to the Batsheva Dance Company, which is scheduled to perform in New York from Sept. 21 to Oct. 3.

The letter said the groups were calling the boycott because of the company’s “collaboration with the Israeli state and its Brand Israel campaign.” Brand Israel is a government public relations initiative designed to reshape preconceived notions about Israel.

Read about the boycott call